Sunday morning in February. It’s cold outside. Gray clouds block the sun, which is still finding its place in the sky. You’re wearing something cozy: sweat pants, a puffy sweater, thick socks. 

You walk through your dimly-lit living room and sit on a plush, cushion couch. Next to you is a thick and oversized blanket, which you drape over your legs for added warmth. You glance out of your window and see the blurred fluttering of snowfall, which is obfuscated by the fog on the glass. You connect your phone to a Bluetooth speaker and play something befitting of that moment and that time of year. Nat King Cole, Ella Fitzgerald, Chopin. Maybe even “Paris 2004” by Peter Bjorn and John:

“Sunday morning, 
On the bed two half-eaten croissants,
Sunday morning,
We’ll soon be out on the boulevards.” 

The atmosphere is almost perfect. But you remember the pièce de résistance: resting on the end table next to the couch is a mug. The contents of the mug are warm. Perhaps tea, coco, a hot toddy, mulled wine. Or, perhaps, Okana. 

You grab the mug with both of your hands and its warmth jolts your cold fingers back to life. You lean back on the couch and, in that moment, you feel a warmth take over your body – your soul, even. It’s a feeling that you can’t describe. Comfort, coziness, contentment. But it doesn’t matter, because all is right in the world. 

That feeling? That’s what the Danes call Hygge. 

Pronounced hyoo-guh, this is a Danish word that encompasses all things having to do with cozy. While there isn’t a direct and exact translation to the English language, the feeling that it manages to summarize in a single word is absolutely universal. Hygge exists in Denmark. But it also exists in Japan, in Argentina, in France, in the United States. Sometimes, people experience hygge without realizing it. Other times, people actively pursue the special feeling that hygge engenders. 

Hygge is officially defined as: a quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being. Hygge is found indoors, outdoors, in the summer in the winter, at home, at a café, at a restaurant, by yourself, or with friends. In Denmark, it can effectively be used as a noun, an adjective, a verb, and even an exclamation of joy. “Let’s get together and hygge,” you might hear.

People around the world drink coffee for an energy boost. You know the type. “I can’t live without coffee.” “I can’t start my day without coffee.” “Don’t even try to talk to me until I’ve had my coffee.” For busy-bodies everywhere, it’s a stimulant to keep you going. Of course, Okana is a healthier alternative to coffee, which provides you with a wonderfully slow-burning infusion of energy as well as a heap of health benefits. But it’s important to remember that there is another type of coffee drinker. 

These are the cozy-seekers, the break-takers, the soul-warmers. These are people who use coffee – or tea or hot chocolate – as the perfect accompaniment to get comfortable and relax. To nourish and replenish the body and mind after a tough day at work or during a busy day. Or to decompress after a hectic holiday season. 

While Okana is a perfect coffee replacement for those seeking energy, it’s also a great replacement for those seeking hygge. That’s right – Okana is hygge. It’s warm, it’s comforting, it’s nourishing, and it’s the perfect beverage to enjoy while you’re curled up on a bed in your pajamas, or on the couch watching a movie, or next to a fireplace, or taking a break with friends. 

To maximize Okana’s hygge potential, it should be enjoyed with other hallmarks of hygge lifestyle. Natural woods, comfy sweaters, wood-burning fires, puffy blankets, books, leather, greenery, candles, natural scents like pine and lavender. All of these things together – along with your hot mug of Okana – are the perfect antidote to the potential poisons of the modern world, whether those poisons be literal or metaphorical, mental or physical.

So find your cozy space, your comfortable nook, your place of respite. Light some candles, snuggle some blankets, read some books, squeeze your dog, and embrace that warm, uplifting mug of Okana in your hands. 

If you don’t have a space or routine to hygge, you should start. But if you already know how to hygge, we’d love to see where and how you do it. With a cup of Okana, of course! 

Have you heard about Hygge? A concept that suits well our coffee alternative!

“Adaptogens”... a trendy new name synonymous with health, well-being and modernity.

In order to get a good idea of ​​what it is, let's start by understanding what it is not.

Adaptogens are not medicine because they have no curative purpose.

Adaptogens are plants or fungi (most of the time) that thrive in extreme climates, which gives them an extraordinary adaptability. This is the point of these foods. They transmit this adaptability and their benefits to the human body.

If the ancient Chinese pharmacopoeia already called them "superior tonics", the technical definition of Adaptogens arrives in the 1960s from the USSR. The Soviets had been working for twenty years on food to boost human performance and adaptogens caught their attention. They have three basic properties:

Strengthen the body's defenses against external aggressions,

Normalize and stabilize physiological states and therefore achieve homeostasis

Preserve the functioning of organisms while ensuring the absence of toxicity

In short, the miracle of adaptogens is to bring appeasement when you feel stressed, energy when you experience fatigue and cognitive enhancement when your mind is troubled.

They are real little treasures of nature.

Their democratization is more and more widespread in a society which is more and more subject to emotional lifts, peaks of stress and fatigue at a sometimes overwhelming pace.

What are adaptogens and what to expect from them?

Like in our article on adaptogens, we are keen to point out that what we call Superfoods are not medical resources and should not be used for curative purposes.

That being said, once again, we are convinced that these Super Ingredients are gems of our beautiful planet, that a preventive use and an approach of “soft medicine” provide unique benefits to our bodies (even if they are not a substitute for a healthy and balanced diet).

The official definition of Superfood is “a food rich in nutrients, considered to be particularly beneficial in terms of health and well-being”.

Superfoods are fruits, seaweed, roots, plants, herbs, fungi and are naturally and particularly rich in essential nutrients, vitamins, amino acids and antioxidants.

The interest for us is that their benefits are not limited to the body and the proper functioning of the organism, but also to well-being and cognitive functions - which makes them a fabulous asset for making an alternative to coffee!

Zoom on the phenomenon of Superfoods and how we used them to design the ultimate alternative to coffee

Okana was born from certain convictions that go beyond its own product:

Mental hygiene will increasingly matter, along with physical hygiene

The new generation and the next to come no longer accept to make the tradeoff of their well-being

The importance of carrying out projects that make sense for oneself rather than for others

The generalized need for a source of energy, certainly, but healthier, to be fulfilled

These convictions are integrated in one mission: to bring to the body and mind, the energy and the benevolence necessary to be fulfilled in harmony.

Coffee is surely today the most consumed energy drink in the world. And for good reason: Caffeine is quite effective for providing energy and focus.

However, coffee delivers a peak of caffeine that can cause stress, anxiety, digestive discomfort and increase in blood pressure in some consumers, ultimately resulting, by its instantaneous but ephemeral effects, to nervosity, fatigue and confusion.

After studying the subject, we also realized that coffee was an ecological disaster, at every stages of its conception and consumption.

People need energy, of course, but above all benevolence. This is our mission. Embody a new ritual, formulate a healthier and greener fuel. Give to ambitions and projects a natural and benevolent boost.

In short, our mission is to help you fulfil yours.

Okana's mission: to bring to the body and mind the energy and benevolence needed to fulfil goals in harmony

Blog & News

It’s Time For Hygge With Okana

Adaptogens 101

Superfood 101

Our Mission